UNDERSTANDING CUSTOMER JOURNEY ANALYTICS IN PERFORMANCE MARKETING

What Is Performance Marketing Software and How Does It Work?Look for a performance marketing platform that offers accurate and granular marketing attribution. It should also seamlessly integrate with your existing systems to ensure smooth data flow and centralized campaign management.

AI & Automation in Performance MarketingAI marketing is the use of advanced algorithms to help marketers streamline processes and enhance audience insights. Through ML and NLP, AI automates tasks like data analysis, content generation, customer service, and competitor monitoring.Popular AI-powered marketing tools include HubSpot CRM, Marketo, ChatG